Olfactory Social Listening
Digitalization has transformed habits across our entire value chain in fragrance development. Givaudan, a top global leader, aims to systematize processes for inspiration and imagining new fragrances that align with consumer behavior.
What are the olfactory territories that shape the market reality in the eyes of consumers, not just olfactory experts? What is the consumer perception towards ingredient or formulation innovations? How can we better choose the products to benchmark against? What are the white spaces in the market to assist B2B2C clients in positioning themselves?
How to address these questions across multiple markets (US, FR, CN, etc.) and multiple categories (Fine Fragrance, Air Freshener)?
Continuous global data collection and analysis (+30 sources and 25 million data points)
Reconstructing the olfactory universes perceived by consumers
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