Customer sucess story

Givaudan

Olfactory Social Listening

Digitalization has transformed habits across our entire value chain in fragrance development. Givaudan, a top global leader, aims to systematize processes for inspiration and imagining new fragrances that align with consumer behavior.

Challenge

Dynamically reconstructing olfactory territories as perceived by consumers

Deciphering consumer perceptions to generate insights to be cross-referenced with olfactory expertise

?
What are the olfactory territories that shape the market reality in the eyes of consumers, not just olfactory experts? What is the consumer perception towards ingredient or formulation innovations? How can we better choose the products to benchmark against? What are the white spaces in the market to assist B2B2C clients in positioning themselves?
How to address these questions across multiple markets (US, FR, CN, etc.) and multiple categories (Fine Fragrance, Air Freshener)?

Challenge

Dynamically reconstructing olfactory territories as perceived by consumers

Deciphering consumer perceptions to generate insights to be cross-referenced with olfactory expertise

?

What are the olfactory territories that shape the market reality in the eyes of consumers, not just olfactory experts? What is the consumer perception towards ingredient or formulation innovations? How can we better choose the products to benchmark against? What are the white spaces in the market to assist B2B2C clients in positioning themselves?

How to address these questions across multiple markets (US, FR, CN, etc.) and multiple categories (Fine Fragrance, Air Freshener)?

Result

Solution acclaimed for 4 years

12m

Consumer reviews analyzed

0,7

reduce supplier file processing time

60k

Products analyzed

Solution

From Data to Insights in a business-driven platform

Data Collection

Continuous global data collection and analysis (+30 sources and 25 million data points)

Consumer Genealogy

Reconstructing the olfactory universes perceived by consumers

Solution

From Data to Insights in a business-driven platform

Data Collection

Continuous global data collection and analysis (+30 sources and 25 million data points)

Consumer Genealogy

Reconstructing the olfactory universes perceived by consumers

Results

Solution acclaimed for 4 years

12m

0,7

Consumer reviews analyzed
reduce supplier file processing time

Heading

Heading

Heading

Heading

Learn more about our solutions

Ready to multiply together
the power of AI.

Let's amplify the power of AI together.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We are dedicated to safeguarding your privacy. Nexa Forward uses the information you share with us to get in touch with you. To learn more about how we handle your personal data and your rights, please refer to our Privacy Policy.