Customer sucess story

Bpifrance

Transforming the use of CRM data

Aiding in enhancing customer and prospect knowledge while facilitating prospecting

Challenge

Smoother, more confident use of CRM for the 1,500 daily users

Strengthen the impact of CRM on network performance.

?
What data is reliable? Golden sources? How can they be put to good use on a day-to-day basis? How can we use this data to improve prospecting and customer knowledge? How to make CRM (Family) the pivotal internal tool for sales tasks
Empower everyone to leverage all commercial data for insights, enrichment, and prospecting lists independently

Challenge

Smoother, more confident use of CRM for the 1,500 daily users

Strengthen the impact of CRM on network performance.

?

What data is reliable? Golden sources? How can they be put to good use on a day-to-day basis? How can we use this data to improve prospecting and customer knowledge? How to make CRM (Family) the pivotal internal tool for sales tasks

Empower everyone to leverage all commercial data for insights, enrichment, and prospecting lists independently

Result

AI at the core of digital transformation

+230

studies for business departments

90%

Company satisfaction

Solution

Self Analytics Solution+W11R11

Data Quality algorithm

Deduplicate customers, reconcile multiple sources, automatically correct customer information

Self Service Analytics

Packaged studies to meet network needs

Solution

Self Analytics Solution+W11R11

Data Quality algorithm

Deduplicate customers, reconcile multiple sources, automatically correct customer information

Self Service Analytics

Packaged studies to meet network needs

Results

AI at the core of digital transformation

+230

studies for business departments

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