Customer sucess story

Nestlé

Portfolio Optimization

Nestlé Infant, now one of the top 2 players in infant cereals, has recently encountered challenges due to the rise of homemade products, emergence of new brands, and parental concerns about sugar.

Challenge

Product Renovation in France, Spain & Portugal

Adjust the product range to align with the new expectations and behaviors of parents.

?
What are the factors leading to the decline in the market for infant cereals in France, Spain, and Portugal? How do pediatricians' advice and educational practices influence the landscape of dietary diversification in each of these countries? To what extent does the homemade trend affect the infant cereal market? What level of trust do parents have regarding infant cereals?
Reconstruct baby's food diversification chart based on consumption data. Identify expectations in terms of ingredients and format.

Challenge

Product Renovation in France, Spain & Portugal

Adjust the product range to align with the new expectations and behaviors of parents.

?

What are the factors leading to the decline in the market for infant cereals in France, Spain, and Portugal? How do pediatricians' advice and educational practices influence the landscape of dietary diversification in each of these countries? To what extent does the homemade trend affect the infant cereal market? What level of trust do parents have regarding infant cereals?

Reconstruct baby's food diversification chart based on consumption data. Identify expectations in terms of ingredients and format.

Result

TOP MARKETING LEADER IMPRESSED

100k$

Cost savings compared to a traditional study.

4%

Idea Generation Time Reduction

3 countries

Action plan adapted to the 3 countries.

Solution

Customer Journey through Public Data

Ontology Builder

Identify 8 finely granulated categories to enhance each data point

Aspect Based Clustering

Extract meaningful insights from more than 30 million data points collected from public sources.

Solution

Customer Journey through Public Data

Ontology Builder

Identify 8 finely granulated categories to enhance each data point

Aspect Based Clustering

Extract meaningful insights from more than 30 million data points collected from public sources.

Results

TOP MARKETING LEADER IMPRESSED

100k$

4%

Cost savings compared to a traditional study.
Idea Generation Time Reduction

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