Exploration of the beauty customer's journey.

By
Charles DADI
August 25, 2023
min read
Share this post

Consumer knowledge about the beauty sector is often gathered from isolated points of contact. We provide a comprehensive analysis solution for consumption dynamics to innovate and optimize positioning.

Summary

Our data and algorithms enable the reconstruction of skincare product purchase sequences across all categories. This empowers brands and manufacturers to understand purchase trends and dynamics (category, brand, ingredient, etc.) for each sensory and demographic profile.

Learn more:

For whom:

  • Product managers
  • Research and marketing departments
  • E-commerce merchandising managers

Quantified KPIs:

  • Number of analyzed customer journeys
  • Number of operational recommendations

Share this post
Charles DADI

Ready to multiply together
the power of AI.

Let's amplify the power of AI together.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We are dedicated to safeguarding your privacy. Nexa Forward uses the information you share with us to get in touch with you. To learn more about how we handle your personal data and your rights, please refer to our Privacy Policy.